DESMOND DENTON

Music video of extremes

Luckner (Alex von Luckner) is a music producer from Switzerland who has recently released his second single “Run”. And of course this needs a music video. In the past, Alex has worked with Gerwin, a creative entrepreneur and passionate video producer / editor with a preference for the extreme. He wants to bring that passion and his love for South Africa together in a breathtaking music video full of extremes. A combination of contrast, culture, sports and of course music.

Think of hot pursuits, shots from helicopters, etc. and all of this filmed with high-end cameras for the ultimate effect. Super slomotions, glide cams, steady cams and all of this done in this perfect backdrop of Cape Town, the mother city. The creative heart of Africa.”

The video is about a man who spontaneously decides to break out of his dull and stressful everyday life. For years he’s been working in a dull office in Capetown, and over the past years he increasingly lived past his life without himself noticing. The character fits the preoccupations about investment bankers in terms of their greed for money, fast success and competition. He should mirror the zeitgeist of today’s fast-paced working environment. The story portrays a man rediscovering the beauty of nature and the more profound qualities and virtues in life.

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